"Price gouging"...
I have another rant…
Hurricane Irene hit Connecticut pretty hard. Something like 64% of the state’s power grid went down. There are still people without power across the state.
In listening to the radio this week, I have heard dozens and dozens of “public service announcements” alerting people to call the Department of Consumer Protection if they encounter any instances of “price gouging.” The example they give, over and over, is that if you find a generator for sale that normally goes for $1000, and “they” are charging $2000, $3000, or more for it, that’s “price gouging” and that should be reported to the state. Senator Richard Blumenthal (the former Attorney General of Connecticut) was on WPLR the other day, stressing how seriously he would be taking any reports of “price gouging” and how there may be “hearings” later to deal with this issue.
My considered opinion on this is: They are idiots with zero knowledge of economics. Blumenthal is pandering to the masses, trying to garner support; he is smart enough to know that so-called “price gouging” is actually a good thing.
For example: Let’s say a hurricane hits Connecticut and knocks out power to a large number of people for an extended time. A person who owns a hardware store with ten generators in stock, which sell for $1000 apiece, decides to sell the ones he has for $2500 apiece. People naturally get upset, and slimy politicians will naturally play to their anger and try to jump on the bandwagon by railing against “price gouging.”
However…
The first result of this so-called “price gouging” is that people will only buy a generator if they really need one, and very few people will buy more than one. This means more generators are available for those who really need one. Imagine if the store owner decided to sell them for $50 each; people who need them to keep the beer cold in the fridge would buy three or four and people who need it to run the recharger on their electric wheelchair or to run their heart monitor would be shut out.
The second result is that there is now a demand for generators in Connecticut, which will result in many more generators being available for people to buy. Imagine the owner of a hardware store in Maine has a stock of fifty generators, all selling for $1000 apiece. If he thinks he can sell them for $2500 apiece if he drives them to Connecticut, he will. He wouldn’t bother to do so if he was going to sell them for $1000 apiece because he’d wind up losing money after paying for tolls and gas.
The third result is, since so many people are now trying to make a profit by driving trucks full of generators to Connecticut, the price of generators will go down. If the store owner from Maine sets up his truck in a lot somewhere, selling generators for $2500 apiece, and he is next to ten other trucks selling their generators for $2000 apiece, the store owner from Maine will automatically lower his prices. As he does, so will everyone else, since the demand for generators remained constant but the supply of generators greatly increased. The price might even wind up being less than the $1000 the generators were selling for prior to the hurricane.
I understand people’s gut-reaction to increased prices in an emergency is to scream “Unfair!” But the politicians should be explaining why this is a good thing rather than standing next to the masses and shouting “Unfair!” with them when they damn well ought to know better.
Cogito ergo summopere periculosus.
Fiat justitia, ruat coelum.